
We ran into the "razor blade" business plan a lot in the 90s, first with faxes that required their special thermal paper and later with dot matrix printers with wildly expensive ribbons. Obviously your ink jet printer - the one on the shelf next to you - is an ink guzzler.
Now this coffee stuff. I can see some technological art in printers and ink (some!) and I once did a study of razor blades under electron microscopes (yes I did!) and it is a lot more difficult than you think let me tell you. Now we have a plastic coffee pod that costs 2 cents to make, 6 cents to fill, and a nickel to package up. Add another $.15 to get it to the store and we are up to about $.25 each at the max. The store price is about $1.00/ea.
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