You see, take these for instance which some nitwit writing for Yahoo took as the best of the best/worst. How about the least offense and least worst of a poor lot?
In Superbowl advertising, the new game in town is social media...how many times your ad will appear on youtube etc. which these idiots must think is more hip and kewl than how many times....well whatever. Let's do the numbers. 120 million people in the US watch the superbowl (at least as it was a rather amazing game..I saw a quarter of it and I was impressed) so like 120 potential views. Research shows that 1/2 the viewers actually see a commercial so we are at 60M. 50/50 split boys and girls so 25M girls (at best) and the dispersion among age/viewship/female is lopsided toward the younger who are likely watching it in mixed company.....blah blah blah..the point being that if you are running a product that has a female decision maker in the room....or co-decision maker on purchase...well. and the theory is that if you have a really clever ad that the Youtube hits and social networking buzz will bring in the extra audience.
The problem is content and these ads sucked wind. They were, by en large, dumb and unless your audience is also drawn to the "really dumb videos" then this is short lived. Look at the hits this morning on some of this and compare a week from now.
Social Media "experts" are driving the train right now and there is no station and, for the most part, no tracks and for some, no train.