Little things that make me crazy

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So, I'm in advertising. We usually denote "self advertising" or "astroturfing" with "special advertising supplement" which is jargon for an advertorial...something that is shaped like an editorial or "content" but is a trojan horse...just yap from the company.

Let's call it for what it is. If a company, a big established company, has to use this silly form of trickery, then what gives? Can you believe anything is real or is this just more crap...like the "fine print" commercial stuff you see on those banking ads...the ones with the kid trying to ride a bike in a little square or the cardboard cutout truck....

Why do people do that?