There was an announcer in the 50s and 60s named Durward Kirby (no kidding) ..real name Homer Durward Kirby and he did stints on the Garry Moore Show and Candide Camera plus a ton of network voiceovers. Rocky and Bullwinkle used his improbable name in a skit (below) and forever after the Kerwood Derby was a household joke for getting something backwards.