Drawing on older concepts for inspiration

I'm in the midst of thinking about a rather nifty cooperative venture involving technology and arts and television interests. My "pitches" often involve (surprise surprise) grabbing a bit of history not only to show how far we have come in taste and presentation but that there are certain parts to a "message" that are inviolate...that means you have to have them.

I actually remember this commercial - the jingle anyway - it is nearly 60 years old and on Saturday night my parents often had friends over to watch the Fights. Actually this commercial was lifted out of that program. Note the "length" (not a :30 or :15 but a :40 or so to fit between rounds). Neat.